Resume

Designed intuitive user interfaces for internal applications and developed wireframes, prototypes, and mockups using applications including Sketch and Figma. Ensure designs align with client brand guidelines in order to maintain a consistent visual style across applications and platforms. Continuously refined and improved designs based on data-driven insights and user-centered principles. Collaborated closely with cross-functional teams, including developers and product managers, to ensure the effectiveness and the feasibility of design concepts to meet stakeholders needs.

• Organized and structure content and information in a logical and user-friendly manner.
• Developed high-fidelity wireframes to improve the layout and basic functionality of digital products.
• Swiftly acquired proficiency in specialized programs pivotal to project and client requirements, enhancing productivity and ensuring comprehensive fulfillment of objectives.
• Analyzed and consolidated data from client projects to derive meaningful insights and actionable recommendations.
• Proactively utilized spare time to research and enhance consulting practices for client prototypes, optimizing resource allocation and refining project planning strategies for improved efficiency and outcomes.

Established brand identity for a family centric social platform. Organized and led several accounts of virtual workshops and interviews with repeating and new participants. Composed a complete user story throughout the project Afiye. Designed cohesive promotional materials for print, digital and video media.

• Utilized strong assessment skills to determine necessary changes for the evolution of the project.
• Produced high quality assets across multiple mediums.
• Assumed leadership responsibilities, steering the cross-functional team in successfully executing project goals, driving collaborative efforts to achieve objectives within set timelines and exceed project expectations.
• Oversaw the project's successful launch and coordinated the development and dissemination of promotional content, ensuring alignment with strategic objectives and maximizing outreach effectiveness.

Visualized and designed campaigns across various physical and digital media to solidify existing client brand identities. Collaborated with multiple asynchronous remote teams and stakeholders. Designed digital products for a wide range of industries. Delivered high quality deliverables utilizing prototyping tools, Adobe Creative Suite and other multimedia programs to effectively complete the project. Participated in diverse virtual experience research workshops with key project stakeholders. Encouraged the utilization of the latest digital tools.

• Researched and designed innovative digital solutions.
• Encouraged the utilization of the latest digital tools.
• Adapted to new programs to achieve project goals despite short deadlines.

Created and designed the brand identity for a multiplayer online game that inspired creativity. Collaborated a team to develop an iterative/expandable design system. Lead research workshops and user play testing sessions to improve and iterate. Managed and outsourced third parties for additional project elements.

• Synthesized mediums to achieve an accomplished final product.
• Produced high quality deliverables using various digital tools.
• Adopted different research methodologies and conducted open testing sessions.
• Assumed leadership responsibilities, steering the interdisciplinary teams in successfully executing project goals, driving collaborative efforts to achieve objectives within set timelines and exceed project expectations.