Multiple Workflow Retail POC
Design the management app suite used by the brands that purchased the space to track customer traffic, their engagement, as well as stock levels. The app suite was purposefully designed to integrate with Shopify services so that brands would not need to complicate their inventory infrastructure.
Retail App Suite
Each app in the suite was given its own user persona as each app would likely be used by different individuals within any given brand. Kristen, a Director of Retail Planning, was used for the Channel Manager app; Rodrigo, an Engagement Coordinator, was used for Broadcast, and Jamie, a Fleet Operator, was used for Fleet Operations. By working with different personas for each app, we were able to analyze and work on the interface for each app through specific lenses and were able to differentiate between the distinct capabilities of each app by targeting specific needs within the job at hand.
Personas
Each persona then had their own distinct journeys that reflected how they would interact with their respective app which helped us plan and create the features for them. From the user journeys, we created prototypes to demonstrate to Jabil how users would interact with their systems, making each step intuitive to users so that their experience would be seamless and painless.
User Flows
A brand-facing and internal web portal that allows a user to manage product information and planogram information and synchronize with kiosks in the field. The device will report product levels and the cloud/backend will integrate with Shopify for customers that are already managing their products.
This is a brand-facing web portal that allows a brand-marketing user to upload media (videos and images) and create a schedule to play media on the displays.
This is an internal web portal that can display IoT/Telemetry, sales transactions, and customer analytics data in various visual forms. In the future, this portal may allow a user to perform device management and integrate with a 3rd party service management/routing application.
Final Prototype
Customer Experience
Lastly, a final persona, Monica was created to represent a Kylie Cosmetics customer that would walk up to the Edge Retail device and purchase a product. Her user journey was representative of how any consumer would interact with a kiosk and what expectations they would have while interacting with it. This allowed us to analyze how the other three personas would reach/interact with her experience.
The UI represents the user interface on the client devices. The goal was to have the digital UI interact with the physical space of the kiosk.
3 Dimensional Experience
By utilizing basic CAD skills and Photoshop, I made a prototype of the physical kiosk space. The users are directly interacting with the space and also the internal resources to from Jabil keeping the operation of the kiosk running.
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