Dealership Service Map

A comprehensive study to analyze and optimize the customer experience, from initial inquiry to post-purchase services, for enhanced satisfaction and efficiency.

Disclaimer

The digital content presented below has undergone modifications and alterations to safeguard the confidentiality and privacy of the involved parties. Any identifiable information has been intentionally removed or replaced to ensure anonymity and protect the clients' identities. These precautions have been taken to uphold the utmost confidentiality and respect for all parties depicted in the content.

User Journey

We want to understand the journey when buying a car at the dealership. We had researched and discussed the process through 2 perspectives: the dealership and the customer.

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